We have explored a new digital territory with Givenchy Beauty : Roblox.
This evolving metaverse platform is made of virtual worlds and contents entirely created and modulated by its players. A global phenomenon, which gathers more than 50 million daily users.
At the beginning of the Givenchy Beauty House experience, players find themselves in the gardens of a castle evoking the aristocratic heritage of the House. Starting from that moment, they have total access to the different areas of the virtual experience such as the Irresistible dancefloor and the L’Interdit forbidden station, both inspired by the two emblematic fragrances of the brand. They can also access makeup stations, a photobooth and a swimming pool decorated in true Givenchy style.
The Givenchy Beauty House offers an experience where beauty has no limit, allowing players to fully express themselves through their avatar with a special Givenchy beauty signature : they can show off their best dance moves on the Irresistible dancefloor and explore L’Interdit underground station. Visitors can also stop by the makeup station and improvise yourself as a makeup artist to participate in a beauty contest.
The Le Rouge lipstick cross-body bags is part of the collection of five digital items inspired by Givenchy fashion accessories that fans can earn within the Givenchy experience.
The Le Rouge cross-body bag, an Irresistible backpack, a branded cap, 4G glasses, a padlock chain... players will have to dance, explore or put on makeup to win them.
The roblox community took over the experience and started creating content around it!