Co-creation is at the center of our strategy to reposition L’Interdit collection, by Givenchy. We worked around this fragrance with the famous photographer Guido Mocafico, iconizing it and transforming it into a cultural object. After our three successful campaigns building a distinctive masterbrand territory, we declined it with more designs and created a whole art book.
In this book of 46 unique and assertive photographs, the bottle of perfume is enchained, broken and twisted. A new way for Givenchy Beauty to embody the thrill of L’Interdit.