We conceived our magazine as a source of freedom of creation and inspiration. When Dior saw Pierre Debusschere and Peter Philips’ artistic series in the Guru Issue, the brand asked us to capitalize on it for editorial and communication content.
We created an engaging activation based on the Instagram filter LIPSSS and visuals shared by Dior Make-up’s account. This creative assets enhanced the powerful and playful colors of the Rouge Dior.
Pierre Debusschere’s photographs of Peter Philips’ looks were then exposed in an installation in Paris. A perfect example of what co-creation means for us.