Who, other than Hubert de Givenchy, could best represent what a gentleman is? We chose to focus on his elegant personality for the launch of the new Gentleman Eau de Toilette Intense.
Givenchy taking the streets of Paris
For this 360 campaign, a bold and artistic piece of street-art was produced. During a few weeks, Hubert de Givenchy, founder of the house, decorated the walls of the Marais, in Paris, thanks to a gigantic and modern painted portrait.
“Perfume is the final touch to Elegance, your ultimate identity.“ - Hubert de Givenchy
We pushed the activation forward, producing key visuals and social assets for the brand: photographs and videos were shot, filling Givenchy’s website, Instagram and Tiktok account with Gentleman’s content.