Who, other than Hubert de Givenchy, could best represent what a gentleman is? We chose to focus on his elegant personality for the launch of the new Gentleman Eau de Toilette Intense.
For this 360 campaign, a bold and artistic piece of street-art was produced. During a few weeks, Hubert de Givenchy, founder of the house, decorated the walls of the Marais, in Paris, thanks to a gigantic and modern painted portrait.
We pushed the activation forward, producing key visuals and social assets for the brand: photographs and videos were shot, filling Givenchy’s website, Instagram and Tiktok account with Gentleman’s content.