During the first covid-19 lockdown, more than 13 million users played Animal Crossing: New Horizons. It’s the perfect place for people to travel, to dream and to create. From designing to sharing outfits, it's possible to customize everything.
We encouraged Givenchy Beauty to push the boundaries by exploring this platform and use it as a way of expression, becoming the first ever make-up brand to produce make up and outfit designs on this videogame.
When gaming met culture, we co-created these designs with Nook Street Market, an edgy New York-based Instagram account specialized in the creation of luxury Animal Crossing outfits.