L’INTERDIT, MORE COVETED THAN EVER
More intense, more precious, and more forbidden than its iconic Eau de Parfum, Givenchy unveils L’Interdit Parfum. A golden bottle that embodies the ultimate incarnation of desire.
A VEGETAL CHALICE
We emphasize the stately dimension of this new creation through a setting of golden thorny flowers, like a sacred chalice. Bathed in light, they evoke the idea of a luxurious treasure, one not to be claimed without risk. Velvety petals, in contrast, soften its power.
The historic Eau de Parfum bottle enters into dialogue with the Parfum, adorned this time with silvery thistles: a reinterpretation that renews its mysterious aura.
A mise en scène deployed across web and print campaigns, as well as worldwide urban displays.
Creative Director
EDWIN SBERRO
Head of Exhibition Collective
ISABELLE CONSTANT
Lead art director
ALEXIS ZACCHI
Art director
GUSTAVE BILLON
Assistant art director
EMILIE LEGENDRE
Project manager
LAURA ROMET
Photographer
Guido Mocafico
Creative Director
EDWIN SBERRO Head of Exhibition Collective
ISABELLE CONSTANT Lead art director
ALEXIS ZACCHI Photographer
Guido Mocafico 
