Diptyque is a brand that is constantly seeking to evolve and deepen its storytelling.
With this new collection, « Les Mondes de Diptyque » the brand explore new horizons and presents for the very first time five premium multi-olfactive refillable candles, thus broadening its range of possibilities.
By introducing a completely unique collection of refillable candles, Exhibition is highlighting the brand's CSR strategies, while building a strong narrative, highlighting its expertise and establishing a ritual around the object with a surreal touch through the use of flames and levitating caps.
The campaign works on several fronts, highlighting several types of visuals:
Firstly, the collection visuals, which convey a statuary and premium dimension to the collection by highlighting the objects.
Then, to highlight the ritual surrounding the candle, we played with the different elements and accessories that surround the collection: the lid, the wick cutter, the snuffer, the matches.
The decorative object comes to life and is transformed into a special, timeless moment.
The reportage visuals take a closer look at the brand's expertise, with a series of photos of the manufacturing process taken in the Austrian glass workshop.
Finally the atmospheric visuals and the film tell the story of the five worlds of Diptyque, exploring the universe of each of the candles thanks to a set design created by Valérie Weill.
