When EXHIBITION MAGAZINE gathers LOEWE X CATOR FLEURISTE PARIS, flowers and leather merge.
Bag LOEWE
The FLWR box hosts a floral yet ephemeral sculpture telling a story without artifice. Combining exquisite forms and noble materials, the whole picture looks alive: while the Griffe du diable seems to catch the leather from the bottom, the colorful mix of flowers blossoms from the top. In‑between, the blue bag brings light, like a serene blue sky. A composition evoking heaven and hell that stimulates our imagination. A harmony of contrasts.
Bag LOEWE
The shapes of the Talinum Pan Long become an extension of the bag, and a reminder of the anagram sewn on it. The Anagram made of 4 L was originally designed in 1970 by Spanish painter Vicente Vela, and modernly twisted in 2013 by Jonathan Anderson with cleaner and sharper symbols.
The density of the thin branches brings depth, as if the box were infinite (IRL 70cm x 60cm x 88 cm). The Anagram balloon bag is beautifully sitting at the center of a whirlwind of orange details. A poetic invitation to dive in.
Bag LOEWE
Castor Fleuriste chose parrot tulips to create a fusion of green. The softness of calfskin blends with the fragility of the petals. A green light is then projected on the natural wood sides of the box. As if the bag was illuminating its own habitat.
We can also guess the creation’s unusual flavor from the visual when the materials meet. The box, the flowers and the bag come as one. At any time this explosion of the senses could jump out of the frame.