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GUIDO MOCAFICO VS A.I. / CHANEL SPECIAL PROJECT
4min of reading

Because algorithms have been taking over the artistic field for several years now, this special issue is an invitation to rethink the contours of creativity. A reflection rooted in the DNA of Exhibition magazine, which already questioned the creative capacity of generative algorithms (GAN) a few years ago in an article devoted to DALL-E artificial intelligence.

Always in search of exploration and new iconography, Exhibition asked photographer Guido Mocafico to dialogue with artificial intelligence to reinvent Chanel's emblematic N°5 fragrance. An infinite source of inspiration for the greatest artists, the iconicity of the bottle takes on a new twist, at the intersection of art, beauty and technology.

It is also very interesting to observe that AI tool is not infallible or without error, and the output does not constitute an accurate representation of CHANEL’s registered trademark.

A true conversation is created between artist and machine, giving rise to a series of stunning images. As the photographer guides the algorithm with his or her inspirations, experiences and affects, the algorithm integrates them, providing a sensitive creative response. The series is the fruit of a unique artistic complicity, in which sensitivity also finds its place, as in a collaboration between two artists. A telling example for the Exhibition collective, which once again explores how AI can be used as a tool to enrich and explore human creativity.

Far from replacing the artist's signature, then, artificial intelligence is transforming the creative landscape, opening up new and exciting possibilities for creators.

AI is not infallible or without error, and the output does not constitute an accurate representation of CHANEL’s registered trademark.

Work/project created with the authorization of CHANEL.

WHAT HAPPENS WHEN THE ARTIST MEETS THE MACHINE? WHEN THE ICONIC MEETS THE TECHNOLOGICAL?

Prompt :

A Highly Realist Photograph Of A Chanel Number Five Perfume Bottle, With Super Realistic Short Shadows, Light, Caustics, Refractions, High Contrast, Glass, Transparency, Liquid Inside The Bottle, Diffraction, Laying On The Floor, Straight, Camera Above Pointing Down, Minimalistic

Prompt :

Chanel number five perfume bottle, motion capture of 10 large blooming falling camellia flowers, high-speed shot, contrast light, caustics, large format, camera, optic 50mm

Prompt :

Create a highly realistic picture with these bubbles and a monumental crystalline bottle of perfume Chanel n°5

Prompt :

Broken mirror inside a Chanel number five perfume bottle, realistic photograph, frontal shot, white background, abstract

Prompt :

Black flowers, Chanel number five perfume bottle, black, broken glass, backlight, black flowers black background, deconstructed, fractal, realistic, abstract photograph, explosion, frontal shot abstract explosion, red flowers

Prompt :

A photograph of a Chanel NO.5 perfume bottle with the serpens in the background referenced here, studio light, caustic lighting, refractions, high contrast, glass, transparency, liquid inside the bottle, diffraction, black

Prompt :

Use this image and incorporate a Chanel number five perfume bottle

Prompt :

Yellow butterflies, Chanel number five perfume bottle, broken glass, yellow butterflies, white background, deconstructed, fractal, realistic, abstract photograph, explosion, frontal shot abstract explosion

Prompt :

Black flowers, Chanel number five perfume bottle, broken glass, backlight, black flowers, black background, deconstructed, fractal, realistic, abstract photograph, explosion, frontal shot abstract explosion, black flowers

Prompt :

Integrate a realistic photographic Chanel number five perfume bottle, realistic photograph, black background, frontal shot

Photographer
Guido Mocafico

Photographer assistant
MATHILIDE PLET
Photographer assistant
ACHILLE LAPLANTE LE BRUN
Photographer
Guido Mocafico

Photographer assistant
MATHILIDE PLET
Photographer assistant
ACHILLE LAPLANTE LE BRUN

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