When Pierre Alexis Dumas offered her a place at HermĂšs, Bali Barret asked herself: âWhat had appealed to him?â. The answer was simple: her work and, therefore, herself. They gave each other two months to think it over but Bali Barret already knew in her heart that she was going to say âyesâ.
It was in 2003, she had created her own fashion house five years earlier and liked to think about what adventures awaited her in the ten years to come.
And then, out of the blue, Pierre Alexis Dumasâ offer opened new horizons for her: âWhen things are going well, says Bali, you are often asked to come and do... the same thing. In this case, I was being asked to do... âsomething differentâ... and whatâs more, to do it in a world that had seemingly nothing to do with my previous work.â
Except that... at the same time, Bali Barret felt a kind of familiarity with the world of HermĂšs. She strongly believed that she was going to find and further develop her foundations: liberated rigour, heritage and vitality. âA form of academicism is the basis of my work, she says. From there on, all digressions are permitted.â
A sort of freedom within constraint. In truth, she and HermĂšs, Bali Barret and Pierre Alexis were destined to meet and become friends. You could even say that they already had a long history together. However, they needed the intuition and the understanding of Pierre Alexis.
Her first encounter with HermĂšs scarves happened when Bali Barret was 16 years old. Her mother, a brilliant publicist, had a whole pile of them. Neatly ordered and never worn. âDo you like them?â she asked, almost incredulously, her daughter, who wanted to take them. In reality, Bali loved those scarves and she wore them in her own way: notably as miniskirts. A little later on, one of her boyfriendâs mothers gave her her entire collection of scarves. âShe kept them in a wardrobe. A suitor, who was a professional soldier and never had a chance with her, had regularly bought them for her. After marrying, she never wore them.â
Bali enjoyed drawing and painting. She liked graphic design and colour. She thought about âthe extravagance and the boldnessâ of Klein and his immaculate white Gallery where, needless to say, blue drinks were served.
âWhen I like something, I want to be the person who created it, says Bali Barret. I wanted to be an inventor, to find something previously unknown. Isnât it amazing, for instance, that someone invented... the corkscrew? It is true and it is funnier and more original than the overused reference to the invention of sliced bread.
In 1998, Bali opened her own fashion house and had a few boutiques to her name. The most beautiful (in my opinion) is one of her two locations in Tokyo. She asked a friend, Franklin Azzi, a highly talented architect, to design something they were both mad about: a bunker! It is definitely worth looking for a photo, on the internet, of this bright red block made out of indestructible concrete and that looks... just like a bunker. A boutique without a window display (just a slit in the wall) and thatâs entrance is... at the rear.
Bali Barret doesnât know who took it over when she sold up before she joining HermĂšs.
Bali is Parisian. Completely Parisian. She has lived in almost every arrondissement before settling where she is today, a stoneâs throw from the Luxembourg Gardens.
Bali has deep blue eyes with an intense and cheerful expression which runs in her family. She is Pierre Barretâs niece, a marvellous man who left us too soon and who is best known for the account of his pilgrimage on foot to Santiago de Compostela that he wrote in the 1970âs. He was a modern and true man, who talked about history and discovery by blending personal thoughts and a taste for adventure.
It is typically Bali and also very HermĂšs. This is why she is happier than ever. âVintage culture and rereleases alone would be boring. Starting from scratch wouldnât be fair either. What struck me the most when I arrived at HermĂšs is the possibility to try everything and anything. They know that what is interesting can only be appreciated with time. It is an historic house that is also very contemporary, full of people who are interested in everything.â
Bali Barret says things as they are with a serene passion.
Every year, over 50 designers, regulars and new comers, work with Bali on the forthcoming HermĂšs scarf releases. Every Tuesday, is colour study day.
Bali is always hesitant: she leafs through the 3000 scarves in the carrĂ©othĂšques, the HermĂšs scarf archives, in Pantin and Lyon and has created just as many designs herself. âAs we go along, we put our ideas in what we call âthe fridgeâ. Before a new collection is designed, we open up the fridge and we set the menu for the coming year.â
Bali Barretâs âten year planâ, from the beginning of 2000, came into being at HermĂšs. âI am constantly welcoming new talent alongside the regular designers. At HermĂšs, we are interested in artists. We bring history and contemporary art together. We make plans as a result of encounters without knowing what weâll do with them.â
Bali Barret has tried stretched out triangles (les pointus), laser perforations (âWhat! cried out a customer, youâre putting holes in a HermĂšs scarf!) and more recently the surteint dip-dye.
âI like beautiful things that arenât immediately obvious to the eye, says Bali. Beautiful in their detail.â
Jean Louis Dumas, Pierre Alexisâ father, humorously said: âBe careful! If you do something awful, someone might still buy it!â That says it all; everything remains vibrant. Bali is content with such good foundations.
By the way, where does the name come from? âIt was my sister (regardless of what one of my cousins says...) who, when she was two years old, couldnât pronounce my real name, Marie AmĂ©lie. She called me Bali and the family followed suit.â
This may be why she and her husband did not see any harm in naming their son Attila! âHe has done his own thing with itâ, she says happily.
Attila is 8 years old. He is blond and gentle, nothing like his violent namesake.
âOne day when he was very little, he was running around, Bali tells us. He shouted at me: I am Attila the Hun and the Two is trying to catch me.â
Today, Attila is a football fan. His mother, however, is not planning a HermĂšs football jersey for the World Cup. That is unless she hasnât got some ideas stored in her âfridgeâ.
Pierre Even
Anthony Parisey
Pierre Even
Anthony Parisey